Minimal Design

I like to define minimal design as “Design that serves the maximal effect with the least amount of design assets being used” Practically this means doing the most with less. Many businesses have been created off of this ideology creating less friction for user has profited them massively. Time is money and we are in an era where people will pay a premium for convenience.

So how does this translate into design you ask? Implementing minimal design therefore involves better using the space provided. It involves being comfortable with leaving space blank and allowing the content on the page to breathe and take center stage. Minimal design is a constant analysis of stripping away what is not vital for the user experience, removing all of the bells and whistles stripping the product to an MVP and only adding layers of complexity when it benefits the user and only then.

Making something simple involves a lot of complexity, the irony right? 

Minimal design can also be described as providing the least amount of information necessary to a user for them to make a confident and informed decision. This can be achieved in many ways from the type of typography you use to the locations you place your copy text down to where you place you CTAs.

A seamless user experience does not just benefit the user. The faster you get your user confidently to the value the more likely you are to see a conversion in the business metrics you desire.

With so many competing sources for our attention, designers must get users to the value propositions of the software as quickly as possible or you might just fall prey to a notification from your users favourite TikTok influencer dancing on the latest trending sound